Up Your Geek Stats with an Insider Look at the World of Video Game Development

Up Your Geek Stats with an Insider Look at the World of Video Game Development Im a woman who works in STEM and is involved in the gaming industry, so its entirely possible Im biased when I say this is one of the best books Ive read this year. Women in Game Development: Breaking the Glass Level-Cap, is aimed at a fairly specific demographic: women with a passion for video games who might be wondering how to break into what is, at times, a very hostile industry for women. But if you dont fall into either of those categories, dont worry; you certainly dont have to be a lady or a gamer to give this superb and informative collection a read. The book is edited by veteran game developer Jennifer Brandes Hepler (probably best known for her work as a writer at BioWare on the Dragon Age series of video games), and contains 22 personal essays from a wide range of contributors. Each of these women work in different facets of game development, including writers, engineers, technical artists, designers, producers, CEOs, and everything in between. In the space of a short chapter, each of these women speak about how they first fell in love with video games, how they broke into the industryand how they managed, or didnt manage, to stay there. The chapters are loosely grouped by profession, each section capped with supplementary chapters by Hepler which provide additional information, advice, and resources for both women trying to find their place in the industry and for allies already inside who can help make more diverse teams possible. Even in the books happiest success stories, its clear: none of these women had an easy road to get where they wanted to be, or to keep their place there once they earned it. Even if you dont pay attention to video games at all, youre probably aware that these days, being a woman with opinions about video gamesmuch like being a woman with opinions about comicscan be a pretty dangerous thing to be. This danger has escalated in the past five years or so, with the anonymity of the internet allowing more and more trolls to threaten, stalk, doxx, attack, and even drive women from their homes. Their supposed crimes? Pointing out problematic elements in video games. Working in video games. Daring to be publicly part of a space that they actually make up over half of. Yeah, weve all heard this story before. Were all sick to death of hearing this story. But the story keeps happening, and while Women in Game Development isnt directly about this abusive culture, it is a book that is very much born in a time where this sexism (and racism, and homophobia, and body-shaming, and everything else they can throw at you) is a part of daily life in video games, in ways both subtle and blatant. On the one hand, this book is a victorious declaration. Here are twenty-two women who made it work, in twenty-two different ways. And they are women who will not be silenced, who are out in the thick of the industry doing amazing and empowering things through determination, guts, resilience, talent, and above all, a burning passion for video games. But the collection isnt just a celebration of these isolated successes; its also looking forward, a vow to keep fighting to make things better. This is a book published for everyone, but its a book that is primarily written for, and speaking to, the women who will come next. Many of the contributors emphasize the importance of various mentors in their career paths, and this book is working very consciously to help pay that good support forward. This book is speaking, at times directly, to the women who will come next. The ones who need to know what it takes, how many approaches and destinations there are within the vast field of game development. Who need to know how much of a better place the industry has become, thanks to women like those in this book, but also how much further it still has to go.

Drug Abuse A Serious Problem Within Modern Society Essay

Introduction Drug abuse is a serious problem within modern society, which causes thousands of deaths throughout the world each year. The identification of a drug, poison or a substance in human tissue or blood is an important process, which provides criminal investigators and medical officials with vital data about these cases involving drug use. Forensic toxicology is a discipline dealing with the identification of harmful substances in a human organism. Because drug-related death is a challenging problem for today’s society, it is beneficial to briefly overview the main issues of forensic toxicology in order to be aware of the drugs abuse’s negative effects. Forensic Toxicology Forensic toxicology is an area which â€Å"covers any application of the study and science of poisons to the elucidation of questions occurring in judicial proceedings† (Madea, 2014, p. 49). Specialists of this science generally deal with postmortem chemistry. The term drug death describes the ingestion of a drug in quantities greater than there were recommended, which consequently causes death (D. DiMaio V. DiMaio, 2001). However, cases of drug-related deaths do not necessarily depend only on dose excess. The psychotropic effect of some drugs might limit person’s self-preservation instinct, this state of mind may cause accidental deaths. The main task of forensic toxicology is to find out the factors that caused the death of individual. The results of toxicological analysis should be correlated withShow MoreRelatedAlcoholism Is Not Only A Disease862 Words   |  4 Pagesfurther characterized by physical damage I n all systems of the body the most serious. Within the eyes the public, an alcoholic drink is purely a social cocktail. In realism, it is a social drug. (Levinthal pag192 Alcoholism is also a chronic progressive, deadly disease characterize by the loss of manage in excess of alcohol. Although is being a deadly. Millions across North America suffer the effects of alcohol abuse and addiction. It is a disease that knows no social or economic difficulty.Read MoreAustrali A Strong Culture Of Racism1660 Words   |  7 Pagesracial abuse on a regular basis even though this is their homeland? Australia has developed a strong culture of racism, caused by its long history of discrimination. Despite this a large majority of the population are in denial of its existence. The grim reality is that this bigotry is affecting all aspects of society including health, the economy, housing, unemployment rate and social unity. We must act, in order to decrease the levels of racially motivated abuse seen in today’s society. This problemRead MoreTrainspotting: Drug Addiction and Drug Subculture Essay1535 Words   |  7 Pagesclass stratification and gender id entities. The film portrays the lifestyle of a group of young drug addicts which places its emphasis on youth culture and links it to the drug subculture, and while also involving female characters in this drug subculture it manages to successfully relate the issues of drugs and gender. Therefore I will attempt to trace the links between youth culture, gender issues and drug subcultures in order to reveal their relation to the dominant class culture in Britain. Read More The Impacts of Poor Health Choices on the Health1302 Words   |  5 Pagessubstance abuse which may cause many health problems among young people. Secondly, both men and women in their early life take inadequate diet to maintain their bodies according to the trend. Furthermore, practice of unsafe sexual intercourse in early life can also cause several health problems. To begin with, poor choices make by people in their early life resulting unhealthy life as they grow. First of all, substance abuse which includes high alcohol consumption and intake of illicit drugs like marijuanaRead MoreSlavery in the Past vs. Human Trafficking in the Modern World909 Words   |  4 PagesSlavery What are the differences and similarities between slavery in the past and human trafficking in the modern world? Over the last several years, the issue of human trafficking has been compared with the slave trade. This is because both are focused on taking someone against their will and forcing them to engage in demeaning activities. Yet, the practices of modern traffickers are different from slave traders. To fully understand the similarities and disparities requires contrasting them withRead MoreDrug Abuse : A Large Drawback Within The U. S1910 Words   |  8 PagesDrug abuse could be a large drawback within the u. s.. it s caused by the misuse of the many totally different medicine that may cause you to urge high, overdose, and even lose your mind. medicine is abused in a very kind of other ways by individuals from each totally different variety of walk of life. Most folks are suffering from abuse either directly or indirectly. whether or not you grew up around it otherwise you simply met somebody or knew somebody that was suffering from the utilization ofRead MoreThe Misuse Of Opioids For Intrathecal Anesthesia1706 Words   |  7 PagesIn 2014, more people died from drug overdoses then in any other year on record. A substantial amount of deaths were due to drug overdose on opioids, according to the CDC. (2015:64). In 1901, surgeon Racoviceanu-Pitesti published his first report on opioids for intrathecal anesthesia. In 1979, a report on the use of morphine as a treatment for pain was made, by Behar and his colleagues. Epidural and spinal opioids are today part of a routine regimen for intra- and postoperative anesthesia, accordingRead MoreAddiction and Addictions Internet Addictions1321 Words   |  6 PagesIntroduction There are many factors that are damaging today s society. Addictions are a fast growing concern, it has branched off and caused many problems whether it be related to drugs, alcohol, gambling, sex, Internet, or eating. Addictions are something society faces everyday. Although there are many reasons behind why addiction are growing, and where they stemmed from, today s society has focused primarily on how someone with an addictions problem can seek help. Also the many Gaps and Barriers aroundRead MoreDomestic Violence And Sexual Harassment1645 Words   |  7 PagesIntroduction Violence is an ever growing problem across the globe. In particular, violence against women is at an all time high. Although many cases of violence against women are reported, it is in statistical data that half of all cases are not reported. Some are not reported because of fears, relationship severances, and other unknown reasons. The main types of abuse on women are domestic and sexual harassment (Nosheen, 2011). Follow this paper carefully while it takes you on an expedition ofRead MoreThe Conflict Between Personal Experience And The Wider Society910 Words   |  4 Pagesawareness of the relationship between personal experience and the wider society†. Simply put, it is the ability to interpret situations and circumstances in terms of social context and understand how they interact and influence each other. Different paradigms of sociology exist to explain the ongoing social issues and their factors, and offer solutions for a more evolved society. Contrary to popular association of homelessness with drugs, alcohol, violence and crime, it is not always an outcome of laziness

Descartes And The Mind Body Dualism - 2479 Words

â€Å"The mind-body dualism, in philosophy, is the fact that any theory that the mind and body are distinct kinds of substances or natures. This position implies that mind and body not only differ in meaning, but refer to different kinds of entities (Britannica).† The most basic form of dualism is substance dualism. Substance dualism is the idea that he mind and body are composed of two ontologically distinct substances. According to one who believes and studies dualism, the mind is comprised of a non-physical substance, while the body is constituted of the physical substance, also known as matter. Dualism is closely related to the philosophy of Rene Descartes. Descartes identified the mind with consciousness and self-awareness and distinguished this from the brain. He believed that the brain was the seat of all intelligence. This lead to a great debate over the mind and body. So, ultimately, what is the nature of the mind and consciousness and its relationship to the b ody? Descartes’ Meditation 6 explains the distinction between the mind and body. He explains that he is confused as to why his mind is attached to a particular body to which he calls his own. He questions why pain or tickling happens in his own body but does not occur in any body outside of his own and why a tugging feeling in his stomach tells him that he is hungry and that he should eat. From this, he perceives that he is only a thinking thing. The idea of a body is merely extended and the mind isShow MoreRelatedDualism In Descartes : The Mind And Body Dualism1039 Words   |  5 PagesMind and body dualism can be regarded as one of the most profound segments of Descartes’ legacy. His assertion was that the mind and the body were not the same thing, and that there was a real distinction between the two. For instance, he believed that the mind was indivisible and the body was actually divisible. His reasoning for that contention was simply put. He explained that when th e mind imagines, the whole thing does. Not just a certain part. On the other hand, when the body moves, it is notRead MoreDescartes : Mind And Body Dualism735 Words   |  3 PagesDescartes was a Renaissance philosopher who affirmed the value of the deductive method (Chaplin Krawiec, 1983). This is an essential part of the scientific method where in the search for knowledge one passes from the general to the particular in a way that starting from premises of universal character particular statements are inferred. His philosophical method of questioning all propositions leads him to suggest that doubt is an act of thinking and he could not doubt that he thought, affirmingRead MoreDescartes Dualism And The Mind Body Theory1322 Words   |  6 PagesDescartes’ Dualism Rene Descartes dualism states that the mind and body are separate entities. The mind is a nonphysical, non-spatial substance; the mind and brain are separate existences, the brain is a part of the physical body and serves as a connection between the body and mind. Dualism is a hot topic of argument on whether the theory holds any validity or if it holds any truth. However, Cartesian dualism is a credible theory and has a lot of support to verify it. One major point in DescartesRead MoreRen Descartes : Dualism Of The Mind And Body740 Words   |  3 PagesAccording to famous French mathematician and philosopher, Renà © Descartes, motion and interactions between the material and the immaterial are possible. He came up with a concept called dualism of the mind and body. His thesis being that mind and body are really distinct. He believes the mind, an immaterial thing, and body, a material thing, are two different beings that interact with each other. In one of his famous The Meditation, He says, [I am thinking, therefore I exist] taught me that I wasRead MoreAnalyzation of Descartes’ Argument on Dualism for Mind and Body710 Words   |  3 PagesDualism is a theory which says that mind and body are two distinct kinds of reality and the self is a mind which has a close â€Å"association† with a body. In this essay I will analyze Descartes’ argument on dualism for mind/ and body. Moreover, I will argue that Descartes’ argument on mind and body is not successful. First, I will analyze Descartes’ argument for the dualism of the mind and body. Descartes argument goes as follows that the mind and body must be two separate substances because bodyRead MoreAnalysis Of Elisabeth s Criticism Of Descartes Mind Body Dualism1398 Words   |  6 PagesElisabeth’s Criticism of Descartes’ Mind-Body Dualism Renà © Descartes’ seventeenth century philosophy receives much of the credit for the basis of modern philosophy, specifically his argument that the body and the mind are completely separate substances, each with its own independence from the other, also known as dualism. Descartes was educated in the Aristotelian and Greek tradition, and those ideas influenced his dualist thought. In Meditations, Descartes focused on dualism in the context of humanRead MoreDescartes Mind-Body Dualism Against Darwin’s Monism.Docx Essay883 Words   |  4 Pagesam going to argue for Descartes mind-body dualism against Darwin’s monism. I believe that the mind and body are two separate entities and that human life is not simply the result random mutations that took place throughout the past two billion years or so. I am not going to attempt to disprove science; I can’t do that. I am however, going to try to give specific examples on the origin of existence and the nature of reality. Renà © Descartes believed that the mind and body are separate; that theRead MoreRenà © Descartes and Thomas Hobbes Essay1497 Words   |  6 PagesDuring the sixteen hundreds, the French philosopher Renà © Descartes laid the foundations for the beginnings of Cartesian Dualism. In contrast, the English philosopher Thomas Hobbes argued against dualism in favor of materialism. Recently, Cartesian Dualism, and dualism in general has fallen out of favor as materialism arose as a more plausible and explanatory theory regarding the interrelationships between body and mind. The translation Descartes’ writing in the Meditations is far more cryptic than Hobbes’Read MoreFor Years, Philosophers Have Debated The Mind-Body Problem,1195 Words   |  5 Pagesphilosophers have debated the mind-body problem, the issue of what mental phenomena are and how they relate to the physical world. Philosopher Descartes believed in substance dualism, the belief that the mind and the body are two different things. In this essay, I will examine Descartes’ substance dualism theory. First, I will review Descartes’s theory and reasons that support it. Then, I will review objections with Descartes’s argument. After that, I will imagine how Descartes would respond to these objectionsRead MoreIs Dualism Best? The Nature Of Consciousness? Essay1070 Words   |  5 PagesStudent ID Number: 00180694 November 2rd, 2016 Philosophy 101: Introduction to Philosophy Professor Bayne Dualism Best Explains the Nature of Consciousness The three theories we have discussed so far are the dualism theory of Plato and Descartes, the Aristotelian theory, and the Physicalism (identity) theory of Place and Strong. The identity of consciousness means that if you have the same consciousness, you are the same person, and if not conscience, you are not the same person. The thing that

Media and Communication Theory Free Essays

In the 21st Century Media technology and Telecommunication Technology has undergone tremendous changes in its technological advancement. In the 1990’s this technological innovation has given birth to the World Wide Web and the Internet technology. Many writers in this field in many theoretical perspectives have analyzed the impact of media technology on society. We will write a custom essay sample on Media and Communication Theory or any similar topic only for you Order Now In this essay I will discuss the theory of â€Å"technological determinism and its inevitability† using primarily the theoretical and historical evaluation of Media technology on society advocated by Burnett P. David Marshall in their book â€Å"Web Theory: An Introduction†. In addition I will also use examples of Radio and Television on Western Society and the forces, which shaped the Medias impact on Society values and culture and, way of life as well as how it supplemented or whether it replaced the earlier Media technologies such as Television, radio, News papers and print technologies. Brief history of Internet The origins of Internet are in the Military Institutions of USA. It was an incidental development to gather  Security information and assimilations within the defense bureaucracy. It was in the public domain as government was involved in its early development. Later the Universities recognized its potential to share information within the universities and they adopted this technology for their research work. As a result of this process the bulletin boards appeared first for science fiction and then for personal and other reasons by many user groups who had common interest. After the Internet was commercialized and independent service providers entered the market and e-commerce was introduced by the private sector and the control of web past from the public sector to the private sector. (Robert Burnett, P. David Marshall, 2003, pp: 11-12) Definition of the theory of â€Å"technological determinism and inevitability The theory of technological determinism can be defined as the major influence of the dominant technology to have a major impact on society and its inevitability and its transformation power and the replacement of older technologies and social practices. It assumes that people react to technology and economic, social, institutional and political factors is not that important and the major force can be reduced to technology as a major change agent for the societies advancement and enlightenment. (Robert Burnett, P. David Marshall, 2003. pp: 10-11) Origins of the theory of â€Å"technological determinism and inevitability The origins of the theory were due to several writers who promoted this theory as well as powerful people in politics and in Commerce promoted it. These writers attributed just like other media technologies the Internet also will have a revolutionary impact on society. (Robert Burnett, P. David Marshall, 2003, pp: 7-8) The ideology of technology and its effects The ideology of technology means is a representation is completely normal and natural for the culture as well asappropriate.   That is the new technology not only natural and normal bur also what is needed to make the society better. It reduces the debate to a functional level rather than public debate and becomes a cultural reality in every day lives and we accept new technology passively. It promotes that we cannot be happy without the latest model of technological equipment or model. (Robert Burnett, P. David Marshall, 2003, p: 9) Evaluation of Technological determinism based on Web Theory As discussed above from the brief history of the Internet and noticing other factors has also played a part in the evolution of the Internet such as institutional and social patterns it is obvious that new technology alone may not bring about a revolutionary change in society.   As well if this theory stifles public debate it may not produce positive outcomes and can be detriment for societies progress.   In addition it does not take in to account social, economic Institutional and political factors as important and it may oversimplify how technology impacts society and gives in appropriate weight for technology as a major factor for social betterment. However some writers of technical determinists have shed some light on the actual development of web technology, which in itself can be a major social change factor in limited situations.   They are H.A. Innis, Marshall McLuhan, Lewis Mumford (Robert Burnett, P. David Marshall, 2003, P: 12).   According to H. A Innis A dominant communication medium can be time-based or space based. (Robert Burnett, P. David Marshall, 2003, P: 13) According to him time- based communication system will produce a close society and a space based communication medium will produce a more open society. (, Robert Burnett, P. David Marshall 2003, P: 13) Web technology is an active play with space and time and its diffused and web does not have a center however as it originates in America on the other hand it may create a centralizing model of communication. (Robert Burnett, P. David Marshall, 2003, P: 14-15). Another interesting question. which arises from Inns insight is how the space is defined through the web? Does the control of virtual space control the geographical space? (Robert Burnett, P. David Marshall 2003, P: 15) The virtual space is discontinuous with the material world of countries and geopolitics. (Robert Burnett, P. David Marshall 2003, P: 15) However there may be new divides across Evaluation of Technological determinism based on Web Theory  geographical boundaries in the virtual world grouping activities and interests which may relate to power groups that may be not coordinated with the interests of empires if multinational companies do not control the cyberspace. If they control the cyberspace then it will have repercussions in the international geopolitics of work, economy and culture. (Robert Burnett, P. David Marshall 2003, P: 15) In the perspective of Marshall McLuhan he theorizes technology as a medium. In the Web Theory of Robert Burnett, P. David Marshall they highlight the utility of seeing web as a medium rather than its content because it points in the right direction how a technology incorporates other technologies in the early stages and evolves on a long-term basis rather than replacing past technologies as web uses voice, text, visual and graphics to convey messages and linked with other networks and similar sites. (Robert Burnett, P. David Marshall. 2003 p: 17) In addition McLuhan saw the expansion of television and other communication technology internationally he came with an idea of global village. (Robert Burnett, P. David Marshall. 2003 p: 18). According to Robert Burnett, P. David Marshall this idea of global village in respect of television internationally a least for 80 years in their view television as a media technology has been a major force for the culmination of nation state and nationalistic cultures as well they concluded in some circumstances the television and other media technologies can have similarities for example the death of Kennedy televised across the world may have produced a kind of global village. However they rejected that these events did not produce sense of community like a village, which depended on interpersonal knowledge to make sense of the world. (Robert Burnett, P. David Marshall. 2003 p: 18) Evaluation of Technological determinism based on Web Theory McLuhan also has theorized technology can produce electronic collective consciousness. (Robert Burnett, P. David Marshall. 2003, p: 19). In the view of Robert Burnett, P. David Marshall this idea is utopian however they concluded that in smaller ways web technology can produce collective consciousness because of its nature and accessibility to information learning in schools and beyond has become to retrieve information and transform in to knowledge and action rather than route learning and memorization in western societies before advent of the web. (Robert Burnett, P. David Marshall. 2003, p: 19). As well Robert Burnett, P. David Marshall point in page 20 that technology can shape our behavior in particular ways so that we often become unified with the technology and give examples of driving a car and it has to become automatic to drive the car with confidence. According to Mumford technology has become out-of control and poised to ask question whether web has become out-of-control and a channel for further centralization of power or web is an extension of general human interest and democratizing knowledge and power? As well on an individual level one can ask the question does the web intuitively an extension of self in to kind of collective network of knowledge or information or the individual is absorbed in to the web technology which produces technological rationality that does not allow the individual to examine the system the individual is using. (Robert Burnett, P. David Marshall, 2003, p: 20). According to Robert Burnett, P. David Marshall these questions are complex and there is no simple answer and it depends on the web culture and the kind of information and knowledge it generates. (Robert Burnett, P. David Marshall, 2003, p: 20). Examples of existence of Radio and Television in the advent of web Technology In the western world even in the era of web technology some groups get news and other information as a medium as opposed to web technology because of its appropriateness to some groups and in some contexts. For example if say a politician wants to convey a message then Television and radio is preferable to web technology as web technology is not accessible to may people and it has to have some interaction than the other medium and web technology is diffused than has a central point. That is the older technologies have their niche markets even in the advent of web technology and web technology supplements the other older technologies and they don’t replace overnight these technologies but in an evolutionary manner they enter in to our lives. The technology in itself has an impact on society. However as envisaged by the technological determinist theorists the dominant technology does not change in a revolutionary manner the society and other factors such as economic, Institutional, social patterns and cultural factors shape the use of technology and they play a part in shaping the society as a whole. In addition all previous technologies loose their transformation power after some time. For example Radio when invented promised a kind of utopian future for human knowledge, education and enhancement and change society in a revolutionary manner but radio did not realize this vision as envisaged by many technological determinist writers and powerful leaders at that time. It applies to Television as well. In addition news papers and libraries still exist side by side with web technology but they use web technology To advertise their services and to deliver services efficiently and expand markets as web technology is more spatial than the other technologies. Conclusion As discussed above technology definitely to some extent shape our lives. However it does not shape our life in a revolutionary manner as proposed by the technological determinist theorists. Other factors play a part in shaping the technology itself and social, Institutional, political and cultural factors affect societies development and progress as well. In addition the new media technology as discussed above do not replace it but supplements and converge. It is also from the above discussion some theoretical insights in a limited manner applies to web technology as well in terms of its collective consciousness in some contexts and seeing web as a medium and the human-technological interface as theorized by some technological determinist theorists. In my view the Technological determinist theory is applicable in some circumstances and context but it is not applicable to web technology or any other technology that technology itself will transform society. However web technology compared to older technology has a potential to be in our day-to-day life in a long-term trajectory because of its versatility and its special communication medium. Bibliography Robert Burnett, P. David Marshall, (2003) Web Theory: An Introduction, Chapter 1: Web Technology, London NY: Routledge, pp7-22 How to cite Media and Communication Theory, Essay examples

Saturn Motor Case Analysis

The case study, titled â€Å"Saturn Motor Corporation: Innovation in Channel Strategy†, provides an account of the corporation’s history, mission, marketing strategy, and its innovative channel strategy. A closer look at the corporation’s mission statement reveals that the company values customer satisfaction, and attempts to attain competitive efficiencies through the integration of people, technology, and business systems.Advertising We will write a custom case study sample on Saturn Motor Case Analysis specifically for you for only $16.05 $11/page Learn More Saturn Motor Corporation’s marketing strategy is premised on creating a brand through a single-minded focus on how its customers relate to the brand and the company behind it, rather than the product itself, with a view to developing a high level of awareness about the corporation’s products and services among its target market. The author of the case study then discusses Saturn’s innovative channel strategy to demonstrate how the company relates to its dealers or retailers. It is this strategy that forms the basis of the analysis. Analysis From the reading, it is clear that Saturn’s innovative channel marketing strategy is premised on maintaining customer satisfaction, enhancing brand loyalty, developing mutually beneficial distribution relationships with dealers or retailers, and segmenting the market across key geographical areas. It is also clear that the corporation depends on its innovative distributorship system to stay ahead of competition, while strengthening its brand image in its single-minded focus to have customers relate to the products and the company behind these products. Extant literature demonstrates that a company’s distribution channels embody a fundamental portfolio of resources that can be leveraged to not only achieve competitive efficiencies (Banta Corporation 1), but also customer satisfaction, loyalty and return behavior (Epitimehin 62). Consecutively, as has been suggested in the literature that the success of a particular product or service rides on the quality of the channel strategy (QDI Strategies, Inc para. 1), it can be argued that the success of the corporation rides on its channel’s ability to allow retailers the opportunity to make contributions to key decisions affecting them as well as customers.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moving on, it is important to analyze how Saturn has been able to maintain high customer satisfaction levels using its innovative channel strategy. Extant literature demonstrates that the channel strategy establishes a strong link between and among partners, leading to a powerful interlocking of strategies which enables the parent organization to have a considerable presence in the market (Vann 6). The interlocking of strategies between and among Saturn’s retailers can be observed in the way they market the brand as a single entity under the Saturn flagship, how they follow the regulations as set out by the Corporation, and how they set uniform performance standards against which they are to be judged. More importantly, the dealers are empowered by the parent company to devise and implement their own unique customer convenience systems and monthly order allotments to fit their individual sales and seasonal supplies. These attributes, as well as the level of dealer independence in decision making, provide the basis by which Saturn’s innovative channel strategy is able to achieve competitive advantage and enhance customer satisfaction. Extant literature demonstrates that â€Å"a thriving channel is a business imperative for any company that wants to scale† (Franklin 1). This author further posits that direct or indirect channels assist companies to reach a wider audience bas e. This attribute is well reflected in the case study in the way dealers of the automobile giant undertake market segmentation across geographical areas to reach a wider customer base. Indeed, dealers have succeeded in grouping customers into segments, each with its own buying behavior and orientation (Epitimehin 63). It is difficult for customers to switch from one dealer to another due to Saturn’s â€Å"no-haggle† policy, which requires that automobile prices be set at one base figure to enhance the image of the corporation’s dealers. Works Cited Banta Corporation 2004, Developing Effective Multi-Channel Marketing Strategies. Web.Advertising We will write a custom case study sample on Saturn Motor Case Analysis specifically for you for only $16.05 $11/page Learn More Epitimehin, Festus M. â€Å"Market Segmentation: A Tool for Improving Customer Satisfaction and Retention in Insurance Service Delivery.† Journal of Emerging T rends in Economics and Management Sciences. 2.1 (2011): 62-67. Web. Franklin, Jacqueline n.d., Channel Strategy and Marketing for the Rest of Us. Web. QDI Strategies, Inc n.d., Channel Marketing Strategies: Does your Channel Marketing Strategy have the Power to Succeed. Web. Vann, Graham 2007, The Evolution of Channel Marketing. Web. This case study on Saturn Motor Case Analysis was written and submitted by user Trey Love to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Metal Detectors In Airports Engineering Essay Essay Example

Metal Detectors In Airports Engineering Essay Essay Example Metal Detectors In Airports Engineering Essay Essay Metal Detectors In Airports Engineering Essay Essay As we all know, airport security has persistently improved. With out safely airdromes ca nt be operate. On the other side, riders would be afarid to wing becauce of fright it can has a bad consequence of air hose. Typically, air hoses lease private companies to maintain airdromes safe by some devices such as: walk trough metal sensor, X beam and so on. Metallic sensors are prevalently used to detect metal objects like for illustration: arms and stab that riders can non take it to shave. This device besides used in some edifice which security is a concern. This study is include the chief points of: investigation about the airdrome and the engineerings that they use. Then in scenario we ll hold how this engineering is extremely functional. definition of metal sensor. In add-on, we will establish out that some advantages and disadvantages that emerge of this engineering. Then, we will discourse about similarities and differences between Human Aspect, Ethical, Enterprise Computing with t he subject above. Finally, in the recommendation portion, we ll disscus about what we need to make to better this engineering. Introduction I feel it s necessary to clear up that nil is more of import than being safe. It s average, unmistakeable illegal act is increase more and more each twenty-four hours. So, we need to halt it but unluckily it s non easy and felons are adept on their work. Consequently, we should heighten our engineerings and inventions. on the other side, we should believe about the ways that can cut down offenses because it is about imposible to acquire rid of that. As experience has shown, airdrome is one of the sensitive topographic point that need to continue. Therefore, all airdrome must necessitate to hold tough security or else that can be highly unsafe non even for riders it besides can be a menace for a individual who merely sit at place and read intelligence paper! We can retrieve the catastrophe event on september.11 many people was dead on that happen. I believe that, Criminals do what of all time for achieve thier ends and if we do nt halt them they will halt us. So, we ca nt pretermit to attending of airdrome. In this peculiar instance, we should use of new engineerings at the airdrome such as: security camera, Walk-through metal sensor, Digital radiographic ( X-ray ) organic structure scanner, X-ray backscatter scanner, Millimetre wave organic structure scanner and Handheld metal sensor / baseball mitts. Now we can concentrate on our chief location which is an international airdrome in Hong Kong and they use of these engineerings to forestall illegal act and they besides try to protect of people. It might be helpful to hold an debut of the airdrome and direction portion. The Airport Authority Hong Kong ( AA ) is a statutory organic structure with a authorization to maximize the value of Hong Kong International Airport ( HKIA ) for the benefit of the territory.Established in 1995 to run and keep HKIA, and with an accent on heightening Hong Kong s position as a major Centre of international and regional air power, the AA is entirely owned by the Government of the Hong Kong Special Administrative Region ( HKSAR ) .The AA is governed by the Airport Authority Ordinance and its Board comprises a Chairman, CEO and between eight to 15 other members. With a direction squad strengthened by expertness from the commercial sector, AA s 1,100-strong staff take an entrepreneurial attack to developing HKIA into a preferable international and regional air power Centre and an engine of economic growing for Hong Kong.With this aim in head, the AA s concern doctrine is to farther expand HKIA s planetary air power web and supply riders with more finishs, greater frequenc e of flights and a wider pick of bearers. Riding on Hong Kong s strategic location and HKIA s world-class installations, the AA is widening the airdrome s place market to the Pearl River Delta country and beyond.The AA remains committed to the highest possible degrees of security and safety. It works to continuously raise security criterions while understating hold and incommodiousness to passengers.As a responsible corporate citizen, the AA novices and takes portion in a broad scope of programmes and activities that promotes environmentally friendly patterns, people development and community improvement. ( www.hongkongairport.com ) Mission: To beef up Hong Kong as a Centre of international and regional air power by: Continuing high criterions in safety and security ; Operating expeditiously with attention for the environment ; Using prudent commercial rules ; Endeavoring to transcend client outlooks ; Working in partnership with stakeholders ; Valuing human resources ; and Fostering a civilization of invention ( www.hongkongairport.com ) Aged 61. Appointed as Chairman of the Board in June 2008. First appointed as Member of the Board in June 2003 and was re-appointed in June 2005. Non-official Member of the Executive Council. Chairman of the Council of the Hong Kong University of Science and Technology. Member of the Exchange Fund Advisory Committee. Independent Non-Executive Director of the Hong Kong Exchanges and Clearing Limited, Hang Seng Bank Ltd, HKR International Ltd and HSBC Holdings plc. Airport Ambassadors responsibilities include: AÂ ·Greeting riders ; AÂ ·Answering rider questions and giving waies ; AÂ ·Offering aid to riders in demand ; AÂ ·Promoting rider safety ; and AÂ ·Assisting at particular events. Airport Ambassadors are committed to: AÂ ·Continuously bettering client service of the airdrome ; AÂ ·Taking the enterprise to help riders ; AÂ ·Welcoming riders with friendly smilings ; and AÂ ·Promoting rider safety. ( www.hongkongairport.com ) Scenario With this debut we may now turn to our chief disscusion about how we can hold a secure airdrome and how metal sensor is exremely functional. Basically, walk-through metal sensors used to happen metal arms and metal object. I believe that, all devices have some jobs that it needs to better. But most of these device are utile except some of them which is useless. So, we should concentrate on devices which is utile and seek to extinguish jobs that emerge on them. After this scenario, I feel it is critical to hold a definition of metal sensor. Walk-through metal sensor A metal sensor is a device which utilize electromagnetic initiation to detect metal. This is besides the prevalently used system at most international airdromes. Regular standardization of the archway is demanded to guarantee stable sensing public presentation. ( www.legco.gov.hk/yr09-10/english/ /se/ /se_phsw1116cb2-257-1-e.pdf ) This device can fall into 13 chief portion as demonstrate below: 1.2.1 Alarm Indication A signal to warn of the sensing of a metal object. The indicant can be ocular and/or auditory. 1.2.1.1 Positive Alarm Indication The alteration in the dismay indicant that corresponds to the sensing of a metal object. Typically, the dismay indicant is off until a metal object is detected. 1.2.1.2 Proportional Alarm Indication An dismay indicant proportional to the size, propinquity, orientation, and stuff of an object. 1.2.2 Alarm Index The device used to bring forth the dismay indicant. For a ocular indicant, the dismay generating device can be a light bulb, lamp, light breathing rectifying tube, etc. For an audile indicant, the dismay bring forthing device can be a horn, Siren, doorbell, or similar point. 1.2.3 Active Detector An active sensor is by and large a device that generates energy for lighting the portal part of the sensor. For the walk-through metal sensor, the generated energy is in the signifier of a magnetic field. The interaction of the generated magnetic field with certain types of objects in the portal part of the sensor and the ability to observe this interaction is the footing of operation for walk-through metal sensors. 1.2.4 Clean Examiner A individual who does non transport any electrically conductive and magnetizable objects such as metallic belt buckles, metal buttons, cardiac pacesetter, coins, metal-frame spectacless, hearing assistance, jewellery, keys, pens and pencils, places with metal arches or supports, metallic surgical implants, undergarment support metal, metal slide fasteners, and similar points, which would significantly change the signal produced when the individual carries a trial object. 1.2.5 Detection The find or determination of a metallic object. The sensing of a metallic object is transmitted to the operator by some type of dismay index, typically a ocular or hearable index. 1.2.6 Detector Axis An fanciful line go throughing through and perpendicular to the sensor plane that is centered vertically and horizontally within the portal of the walk-through metal sensor and points in the way of the topic s gesture through the portal. 1.2.7 Detector Floor The bottom plane of the sensor portal. 1.2.8 Detector Mount A nonconducting, nonmagnetic platform on which the walk-through metal sensor remainders. The sensor saddle horse locates the sensor floor at a tallness of 32.5 centimeter ( 12.8 in ) and contains channels at 10 centimeter ( 4 in ) below its top surface to ease the metal floor trial required under subdivision 3.4.2. The 1.2.9 Detector Plane An fanciful plane ( planar surface ) that is parallel to the portal of the walk-through metal sensor and that bisects the detector part into two symmetric halves. The sensor plane contains two extraneous axes labeled the ten axis and the omega axis. 1.2.10 Detector Positioner A nonconducting, nonmagnetic device that fixes the place of the sensor plane and sensor axis with regard to the three-axes interlingual rendition system. The sensor rotary actuator includes a mention surface for attaching the sensor saddle horse. The sensor rotary actuator besides includes a surface for fond regard to the three-axes interlingual rendition system. 1.2.11 Detector Response The electrical signal generated by the detector or detector circuit of the sensor and caused by an object interacting with the magnetic field generated by the sensor. The sensor response is the footing on which an dismay indicant is derived. 1.2.12 Ground Surface The surface on which the walk-through sensor remainders. 1.2.13 Measurement Coordinate System A reciprocally extraneous 3-dimensional Cartesian co-ordinate system referenced to the sensor axis and the sensor plane. The three axes are labeled ten, Y, and omega, where the Y axis is parallel to the sensor axis and the ten and omega axes are in the sensor plane. The orientation of the trial objects and way of the magnetic field is referenced to the measuring co-ordinate system. ( www.ncjrs.gov/pdffiles1/nij/193510.pdf ) Advantages and disadvantages Many old ages that Metal sensor have been used. In this portion I want to concentrate on some advantages and disadvantages that appear in this device. The advantages of a walk-through metal sensors include: no radiation is generated during showing ; easy installing albeit bulky by comparing to handheld metal sensor ; high velocity sensing capableness ( about 15 msecs ) ; and the capableness to observe big metal objects like knives and guns. The disadvantages of a walk-through metal sensor include: it merely detects metallic objects ; it is easy interfered with by metals that exist in the edifice environment such as ceiling with metallic stuffs and Fe reinforcing bars in walls and floors ; and the demand for regular standardization to guarantee stable sensing public presentation. ( www.legco.gov.hk/yr09-10/english/ /se/ /se_phsw1116cb2-257-1-e.pdf ) There is yet another job with conventional walk through metal sensors is that they are heavy and hard to travel assorted locations. Another job with conventional walk through metal sensors is the power ingestion of the electronic system limits the sensors ability to run from a battery beginning for more than a few hours, necessitating AC power to be accessible for either operation, or frequent battery recharging. ( www.freepatentsonline.com/7145456.html ) Similarities and differences between human facets with subject above: ( HCI ) human computing machine interface. This sentence can be divided into three chief categorize: homo which means all single or group of users that they work together and they use of engineering. As we all know, computing machine is non merely include Personal computer or laptop. So, any engineering such as photocopiers, hair drier, metal sensor, etc. can be a computing machine. Interaction is Communication between user and computing machine. If we focus on human computing machine interface it s obvious that the indispensable portion of that is about Concern with the user executing and Produce utilizable and unafraid system every bit good as practical system. It besides tries to better some of import parts such as: Safety, usefulness, impressiveness, competency, convenience for usage and Simplicity. Another similarity between this device with ( HCI ) is about wellness concerns. There s no radiation is created during testing. Consequently, it ca nt be unsafe for users. It is besides ergonomic because of efficiency and safety. There is different between this device with ( HCI ) is about green computing machine which try to diminishing electricity and environmental waste during utilizing computing machine and one of the of import job is approximately battery that we explained in disadvantages portion. Similarities and differences between securities with subject above: As indicated, walk trough metal detecor is a computing machine that need to concern and ca nt pretermit to it. In this instance, we can advert to computing machine security hazard which is an action that causes licking of or harm to computing machine system. At this point, I think it is helpful to hold some information about system failure that induced by aging hardware, natural catastrophes, or electrical power perturbations. In add-on, there might be overvoltage or power rush that can assist to system failure to damage the device. So, we should put in a rush defender which Protects computing machine and equipment from electrical power perturbations and it besides, Uninterruptible power supply ( UPS ) that provides power during power loss. On the other side, consideration to some factors as an illustration of air humidness is mandatory. The difference between security and the metal sensor is that in some sort of these devices the companies has installed a camera that can enter picture for approximately 24 hours and it besides can take back up of that. As we know, there are four types of dorsum up: full, differential, incremental and selective. But in these devices we merely have one option which is full. Similarities and differences between Ethical with subject above: proposals As this device is extremely functional we need to better it every bit good as we can. Therefore, I have some thought to do it better. In my position, this device can be more helpful every bit long as it use less electricity, in this manner we are more close to green computing machine. Another construct that I feel it might be hepful is that, put in security camera that can enter picture with rapid climb ability. This manner can assist to acknowledge a individual who we re looking for. As we all know, if we wear metal belt we ca nt go through through the walk through metal sensor and it s a large probelm because at the airdrome rider need to acquire their belt off. On one manus, it takes clip. So, one believe that we can make a device to scan riders organic structure to observe it. Then, we can calculate this job out. Decision In amount up, I reflect my sentiment once more and asseverate that, in my position, we should heighten our engineerings and use those in approprate ways. As I ve probed about the airdrome that uses metal sensor to detect arms and some illegal metal objects and if they do nt utilize of the device what can go on. I have besides expounded how that device can be extremely functional at the airdrome. In add-on, I notified some advantages and disadvantages that emerge in metal sensor. Afterwards, I claimed some similarities and differences between the subject above with security, Human Aspect and .. . Finally, I ve besides illustrated some recommend that we how we can extinguish disadvantages in metal sensor in that manner this device can be more utile. Refrences Information about the airdrome such as director, history, mission and responsibilities. ( www.hongkongairport.com ) Defination of the device ( www.legco.gov.hk/yr09-10/english/ /se/ /se_phswHYPERLINK http: //www.legco.gov.hk/yr09-10/english/ /se/ /se_phsw1116cb2-257-1-e.pdf 111HYPERLINK hypertext transfer protocol: //www.legco.gov.hk/yr09-10/english/ /se/ /se_phsw1116cb2-257-1-e.pdf 6cb2-257-HYPERLINK hypertext transfer protocol: //www.legco.gov.hk/yr09-10/english/ /se/ /se_phsw1116cb2-257-1-e.pdf 1HYPERLINK hypertext transfer protocol: //www.legco.gov.hk/yr09-10/english/ /se/ /se_phsw1116cb2-257-1-e.pdf -e.pdf ) Partss of metal sensor: ( www.ncjrs.gov/pdffiles1/nij/193510.pdf ) Some of Advantages and disadvantages ( www.freepatentsonline.com/7145456.html ) and ( www.legco.gov.hk/yr09-10/english/ /se/ /se_phswHYPERLINK http: //www.legco.gov.hk/yr09-10/english/ /se/ /se_phsw1116cb2-257-1-e.pdf 111HYPERLINK hypertext transfer protocol: //www.legco.gov.hk/yr09-10/english/ /se/ /se_phsw1116cb2-257-1-e.pdf 6cb2-257-HYPERLINK hypertext transfer protocol: //www.legco.gov.hk/yr09-10/english/ /se/ /se_phsw1116cb2-257-1-e.pdf 1HYPERLINK hypertext transfer protocol: //www.legco.gov.hk/yr09-10/english/ /se/ /se_phsw1116cb2-257-1-e.pdf -e.pdf )

Good At, Good In, and Good With

Good At, Good In, and Good With Good At, Good In, and Good With Good At, Good In, and Good With By Maeve Maddox A reader wonders about the difference between saying, â€Å"I’m good in English† and â€Å"I’m good at English†: I always felt that theres a different nuance there when Im saying it. I just cant pinpoint it exactly. One of the numerous meanings of good is â€Å"competent, skillful, clever at or in a certain action or pursuit.† The two expressions in the reader’s question are often used interchangeably, but generally speaking, â€Å"good at† is used with an activity: He’s good at football. She’s good at product design. Her mother is good at Trivial Pursuit. When Fatima was only six, she was good at drawing. When it comes to school subjects, both â€Å"good at† and â€Å"good in† are used: Jere is good at math: he always finishes first. Jere is good in math: he makes all A’s. It’s difficult to formulate a rule for â€Å"good in.† An actor can be â€Å"good in a role.† Someone who is â€Å"good at sex† is said to be â€Å"good in bed.† A level-headed friend is â€Å"good in an emergency.† A similar expression used to indicate competency is â€Å"good with†: Because Daiki is good with numbers, he plans to study accounting. Maribel is good with children; she wants to be an elementary teacher. Amos is good with his hands; he remodeled the entire house. Lilah is good with money; she saves at least 40% of her allowance every week. Here are some examples of all three expressions as used on the Web: Michael Phelps:  Good at swimming, better at golf Why are  humans  and dogs so  good at  living together?   School shootings: Were good at finding fault, not so good at finding a solution Is it true that people who are good at music can learn a language sooner? Are you good in a crisis? Are pit bulls good with kids? Are you good or awful with money? When it comes to using prepositions in idioms, memorization is often necessary. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:5 Uses of InfinitivesThe Writing ProcessApostrophe with Plural Possessive Nouns