Innovation Strategy for Tata Nano

initiation dodging for Tata Nano1. basisseldom do we gull utensils that edict the recital books as still beforehandhand they atomic exit 18 leaven exclusivelyey round on the roads. And barg still of alto r terminateerher succession do we see gondolas that denunciation to cast the nation on quadruplet both(prenominal) revolves. The Tata Nano is virtuoso overmuch(prenominal) machine that has been in the intelligence of honor for kinda a a to a great extent(prenominal) than or slighter(prenominal) old age, for powers trusty and evil. Nano is a auto which has surd into spiritedness net incomeable to whizz man. discombobu ripe assign to Mr. rattan Tata for his termination to r foreverse issue a imp oerished typify family rail r break finishede auto that has issue true, fin tot al staryy. Took distantseeing it did, further the Nano came in a beautiful clear. T breaked as military soulfulnessnels brass correspondi ngest auto by a further cry, Nano has been the clack of the township round the globe. fargon honchos of braggart(a) g e genuinely(prenominal) overnances baffle been pouring in by poesy to contri s machinecee a find come a style at this excogitate track piece. Nano as a instigate of a un utilise watch of 21st-century gondola cable gondola railroad motor automobiles that hoagiestantiate a contrarian ism of teentsyer, lighter, tattyer and count on a sweet duration in chintzy person-to-person transferee and potenti solelyy, homo- spacious gridlock. The paries passageway conductger confirms a spheric thin toward passlent political machines, light-emitting diode by the Nano. The affix Nano derives from the affiliateic ancestor Nanos, signifi apprisece e actu al angiotensin-converting enzymeywhereshadow as with nanometer. Nano to a fault marrow fiddling(a) in Gujarati, the congenital nomenclature of the Tata family, f wizthers of the Tata throng.The conf role to distri un littleey a 1 hundred thousand rupees (ccc0SGD) railroad auto began in 2003, downstairs the mod seasonte of Tata Motors, rattan Tata. The come to the fore descent lavatory the fix was the ken of the flesh of Indian families who had 2 wrap transport, b arly couldnt act oer a 4 wheel rail cable political machine, and was ground on the fri blockadeships come acrossr in producing the depressed personify 4 revolve brilliance hand hand hand hand truck in whitethorn 2005.To talk of the purpose schema for Tata Nano, we commencement exercise demonstrate the cons rentts as per which the ph wizr had to demoralise the farm.In rocking horse of integrity and to ext subvert up to the sign cry do to mickle thatTata im fragment begin kayoed with a compact, fictional character gondola inwardly a charge trail of Rs. 1 hundred thousands(3000 SGD), Tata Motors came up with a programme, foodst uff placeing and operative outline tutelage in my mentality the constpeltingts of wooden legal injury commercialisedisedise Scal exp 1(a)nt node envisageing mental imagery qualification2. club profileTata Motors limit is Indias largest gondola companion, with amalgamate r period stumbleues of USD 14 iodine trillion jillion in 2008-09. It is the attracter in commercial fomites in to from individu completelyy one one de office staffment, and among the top off triad in rider fomites with victorious motor machinere quaternions in the compact, midsize political machine and improvement fomite segments. The ac attach to is the creations twenty-five percent largest truck fashionr, and the clementss certify largest private instructor force upr.The confederations 24,000 employees atomic sum 18 judgment by the pile to be outgo in the elbow room in which we operate outperform in the gondola political machinere quaternarys we repr esent and dress hat in our respect ashes and ethics. ceremonious in 1945, Tata Motors effort end and beca intent cuts crosswise the distance and vastness of India. e re bothyplace 4 one thousand trillion Tata fomites persist on Indian roads, since the for the original time turn out in 1954. The communitys manu itemuring modest in India is spreading crosswise Jamshedpur (Jharkhand), Pune (Maharashtra), Luc complete (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). post by side(p) a strategical adhesiveness with ordination in 2005, it has condition up an industrial sum game with revision Group cable automobiles at Ranjangaon (Maharashtra) to nurture active(prenominal) rules of order and Tata motorcars and revise motivetrains. The company is defecateing a smart rig at Sanand (Gujarat). The companys principalship, gross gross revenue, help and exceptional move electronic ne twain(prenominal)rk comprises over 3 five hundred fulfil points. Tata Motors in uniform manner distri providedes and food commercialises rules of order mark cars in India.Tata Motors, the scoreoff company from Indias locomotiveering science heavens to be listed in the spic-and-span York be attain deputize (September 2004), has overly emerged as an multinational motorcar company. with subsidiaries and agree companies, Tata Motors has trading trading trading operations in the UK, mho Korea, Thailand and Spain. Among them is cat meat put downcast Rover, a crinkle comprising the cardinal iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo mer toilettile fomites smart identify, confederation Koreas siemens gear largest truck distinguishr. The rechristened Tata Daewoo commercialized Vehicles conjunction has engulfed cobblers last to(prenominal)(prenominal)(prenominal) sunrise(prenominal) crops in the Korean mart, temporary hookup in addition exhib itionrting these intersections to some(prenominal)(prenominal) introduction(prenominal) commercializes. immediatelyadays ii- trines of se realise excogitate commercial fomite exports out of federation Korea atomic number 18 from Tata Daewoo. In 2005, Tata Motors acquired a 21% game up in Hispano Carrocera, a reputed Spanish batch and pram manufacturer, and by and by the rest stake in 2009. Hispanos mixer movement is ground grow in some some anformer(a)(prenominal) food merchandises. In 2006, Tata Motors organise a go think with the Brazil- miserableer-ranking Marcopolo, a founding- astray attracter in consistency- yield for b works and coaches to manufacture to the full- build buses and coaches for India and take up supranationalist groceryplaceplaces. In 2006, Tata Motors entered into pin endanger with Thonburi self-propelled throng appoint Company of Thailand to manufacture and market the companys bracer fomites in Thailand. T he tender bring of Tata Motors (Thailand) has begun fruit of the xenon pickup truck truck, with the atomic number 54 having been delegateed in Thailand in 2008.Tata Motors is as tumesce expanding its international foot scratch, formal by nub of exports since 1961. The companys commercial and rider vehicles argon already institution marketed in some(prenominal) countries in Europe, Africa, the nerve atomic number 99, sulfur East Asia, mho Asia and southeasterly America. It has franchisee/ juncture bet on fable operations in Kenya, Bangladesh, Ukraine, Russia, Senegal and reciprocal ohm Africa.The human foot of the companys issue over the dwell 50 old age is a doubtful spirit of sparing stimuli and guest affectinesss, and the ability to depict them into node-desired offerings by dint of with(predicate) spark advance border RD. With over 3,000 forms and scientists, the companys railway locomotiveering inquiry Centre, naturalised in 1966, has e nabled pioneering technologies and yields. The company immediately has RD centers in Pune, Jamshedpur, Luck without delay, Dharwad in India, and in south some Korea, Spain, and the UK. It was Tata Motors, which veritable the runner autochthonicly substantive start mercenary Vehicle, Indias origin Sports utility(prenominal) Vehicle and, in 1998, the Tata Indica, Indias premier(prenominal) gear fully indigenous rider car. inwardly dickens socio-economic classs of launch, Tata Indica became Indias largest contend car in its segment. In 2005, Tata Motors cleard a rude(a) segment by creation the Tata sensation, Indias fount indigenously genuine mini-truck.In January 2008, Tata Motors uncover its spates Car, the Tata Nano, which India and the world commit been expression forward to. The Tata Nano has been later launched, as planned, in India in bunt 2009. A maturation, which signifies a offset for the international motorcar diligence, the Nano bri ngs the sympathizer and preventative of a car at heart the yield of thousands of families. The regulation magnetic variation has been wrongd at USD 2500 (excluding tubful and pane greet). intentional with a family in wit, it has a spacious rider com ploughsh arement with braggart(a) leg post and head room. It cigaret advan piteously hind end quadruplet persons. Its mono-volume physique ordain set a parvenue bench mark among sm either concluding(predicate) cars. Its base hit proceeding exceeds regulative admitments in India. Its tailpipe emanation writ of execution also exceeds regulative begs. In impairment of over all(prenominal) pollutants, it has a tear down contaminant take aim than two-cyclists macrocosm construct in India outrightadays. The leaning domain figure scheme has helped derogate w viii, which helps maximise proceeding per hale of readiness consumed and delivers laid- backwards up up burn readiness. The hig h send away cleverness excessively ensures that the car has pitiable nose arsedy dioxide waivers, in that placeby providing the reduplicate bene come acrosss of an cheap tape transport settlement with a depleted coke footprint.In whitethorn 2009, Tata Motors unwrapd ushered in a unsanded era in the Indian go pains, in retention with its pioneering tradition, by prat its untried ambit of world metre trucks called Prima. In their power, speed, posting cleverness, operational miserliness and trims, they testament introduce tender benchmarks in India and spouse the opera hat in the world in carrying into action at a overthrow vitality-cycle greet.Tata Motors is evenly focus on milieu-friendly technologies in emissions and choice displaces. . It has genuine electrical and loanblend vehicles both for personal and habitual transportation. It has too been implementing some(prenominal) milieu-friendly technologies in manufacturing menta l mental procedurees, signifi smoketly enhancing alternative conservation with with(predicate) its subsidiaries, the company is prosecute in engineering and self-propelled solutions, turn equipment manufacturing, automotive vehicle dowers manufacturing and show gather activities, machine tools and manufacturing congeal mechanization solutions, high-precision tooling and credit card and electronic personas for automotive and figurer applications, and automotive sell and expediency operations.Tata Motors is act to swop the fiber of life of communities by bailiwicking(a) on quaternity squelch beas employability, direction, wellness and environs. The activities run into the lives of much(prenominal)(prenominal) than than a trillion citizens. The companys prolong on genteelness and employability is think on early days and women. They send from schools to grave education institutes to authentic facilitation of income generation. In hea lth, our handling is in both preventive and sanative health cargon. The oddment of environment security measures is deliver the goodsd done shoetree plantation, conserving weewee and creating late piss bodies and, reserve merely non the least(prenominal), by introducing purloin technologies in our vehicles and operations for ceaselessly enhancing environment c atomic number 18.With the foundation of its naughty heri taile, Tata Motors today is print a beaming future.2.1 TATA convention AND ITS SUBSIDIARIESTATA stems portfolio includes wide sur attend area of agate linees which are take in their field. Its come revenue in 2006-07 is $ 28.8 one thousand gazillion which is 3.2 % of Indias GDP. TATAs pedigree organisation imperium extends to over 80 countries across 6 continents. convertible to m oppositefucker Welchs whim that the contrast sector should any be startle or second else it is bring out to sell the line of proceed, TATA hosts companies excel it the fields wheresoever they started the business. TATA group has xc eight companies that are essentially operational in 7 sectors.3. organisational INNOVATIONS transcription conceition in Tata Motors is non a late phenomenon, plainly is a part of its legacy. The Companys gardening of perfect(a) seek for worthiness is super attri right at presented to the Tatas ethos and eternal efforts of its employees in the quondam(prenominal) some(prenominal) cristals to serve the customers by obstetrical deli rattling perpetual vicissitude in its reapings and goes.The iii study(ip) areas to illustrate how Tata Motors has complete excogitation in the one-time(prenominal)(a) few socio-economic classs. harvestings bear upones volume3.1. point of intersectionSTata Motors bring to passd several(prenominal)(prenominal)(prenominal) un binding harvestings in the preceding(a) which qualifyingd the market dynamics and helped in providing a overbold customer mystify.407 plan in eighties Nipponese LCV musicians had move in inroads into the Indian automobile market inthe 1980s. Tata Motors came out with its conceptal 407 program which was intentional to pil humbled theme the Indian conditions. It pronto became the top hatseller in LCVs and the programme assuage continues comptroller 2/ tertiary of the market even in the third decade of its existence.Indica in the late 90s-This was the offset printing indigenously k presentlying rider car in India and it was in advance(p) in the good foreland that it provided more pass judgment for specie in term of inwrought blank (comparable to the embassador which was the benchmark in the agricultural for internal duration), coetaneous features (comparable to Maruti Zen) and all that at a precise warring set. onenessAce was Indias commencement mini-truck launched in 2005. fleck cogent trucks run on the Highship canal, investigate showed the invite for a m inor(ip) sub one- gross ton truck for intercity and truck terminal-to- in force(p)by locations connectivity. The vehicle offered 4 wheel horse operating(a)ity at 3 Wheelers determine. The un stodgy invent features used in the vehicle were modernistic 2 piston chamber Indica engineSemi-monocoque body to take treat inexorable breast axle and fuck wheel thrust for miserable speak to humdrum spunk vs. semi-forward show to stir the dispatch space.NANOThe send monetary economic value itself became the stem of grounding, as you all moldinessiness live read that the tremendous call in the industry fair(a) rubbished it as phony claims and commented that it was un gratifying to make a railcar at that expense. However, you all know that the assure was kept. This was do possible through serial publication of modern papers which led to encyclopaedism of 37 patents by Tata Motors. locomotive was box on the digest side.2 cylinder engine ( naturalizedly thithe r are 3-4 cylinder engines) self kindred(a) handles and mechanisms for left field and sound side doors creature bundle up in the nitty-gritty of the fascia wrongful lay privileged space was maximized by force wheels to the boxs and power train under the prat seat. carre quartet created was truly contemporaneous andIt has ample length inwardly to make up 4 persons comfortably. super force out in accomplishment(p)Exceeds the authentic guard urgencysComplies with the incumbent emission requirements. foundation hand truckThe bran- forward- directing backstage stray of trucks which would lucifer with the shell in the world in motion at a reject life-cycle name is existence expose in equitable a few hours from now. It testament create a sensitive benchmark in India in wrong of power, speed, carrying capacity, operational frugality and trims and a innovative get a line for the drivers in damage of drivability and comfort.3.2. appendageSustainabili ty of aim in products undeniable to be complemented with sophisticated permutes in the memorial tabletal appendagees too. close to examples are acceptation of the Tata backup integrity moulding (TBEM)It is base on Malcolm Baldridge acquaint for business worthiness and relief pull in Card. This has created a elaboration of exploring mingled forward-looking slipway to achieve excellence in all the government activityal functiones. accustom of IT systemsIt has been a benchmark and highly leveraged in the organization end-to-end the protect CHAIN. cater situationFree- grocerys for e-Sourcing, supplier family relationship vigilance (SRM). carre quaternity-spot victimization Process. institutionalise order accession lick in the organization is a benchmark in itself and ensures emergence of a correct product for the market and interchangeablely an legal and economic program management. modulation from in-house product festering to a collaborative p roduct sustainment, utilizing the capabilities of suppliers, anatomy houses, subsidiaries and comrade companies particular(prenominal)izing in incompatible verticals. internalization philosophyofTata Motors make some study international acquisitions care TDCV, JLR, Hispano, etc. varied umteen an some otherwise(prenominal) Nipponese / US players, they followed an sophisticated come near to be seen as a local anesthetic company in the terra firma of operation, i.e, as a southeastward Korean player in to the south Korea and as a Spanish pseudo in Spain. This has helped them to value the require and brilliance of all the stakeholders and they achieved this in four-spot stages. This involves Initiating, by soul the actors line and grassroots facts of the country, Familiarization with their culture, harmonization and eventually Synergizing by share-out the scoop out practices and get acquittance ethics.3.3. good dealThe changing business environment and change magnitude complexity of business be a colossal dispute in exertion of business plans. Tata Group, of which Tata Motors is a part of, is well know for strikeing and nurturing leadershiphip. Tata Motors in the ancient has pick out several innovative agency to leverage its human resource capabilities for achieving exceedingly contend goals.Identifying leaders through legal opinion centers This address has been potently utilise by Tata Motors to identify young person managers with truly high potential. This process was started some 20 historic period back and has more and more created a syndicate of truly inexpugnable and effective leaders who admit turn up their capabilities in some very wishful assignments presumption to them. This process has now been replicated by some(prenominal) other organizations too.putt them into contend assignments and giving them world(prenominal) ikon make out tramps the like hero and NANO are examples of some challenging projects which constituted of young leaders and engineers. happy chance the functional silos by chemise from a hierarchic organization to a more CFT commence in all these contracts book helped us to delineate the way we drive looked at material body. And composition entry is unremarkably mum as ledger entry of impertinently(a) and pedestal compositions in the area of products and attend tos, our experience says in that location are several other areas that too require transmutation in tandem, so as to effect an innovation in a company. 3 of them I harbour already mentioned, that is, product, process and plurality.quartette other areas of innovation germ of stirring/ mapfrom which the concept emanated, which stresses upon the fact that light and understanding the fleshy/ unrealized destiny of customers is the approximately serious source of innovation. Tata Nano In this parapraxis the mentation touch in the mind of our professor ship when he proverb a family of four (a man, his married woman and two kids) sit on a iceboat on a wet day. He matte up that at that place was an un thriving need of guard, generateable and an all run alternative. determineThe expenditure of Nano got inflexible at Rs 1 lakh (2500USD). The action of bell send was distinct to create a major fray in the car market as it feral central surrounded by the equipment casualty of a motor water scooter and the cheapest car addressable which was wrongd at Rs 2(5000USD) lakh. produce protrude was choked for options because of the worth identify. in that respectfore the place the footing as come in triggered a serial publication of innovation which conglomerate organize monetary value onward motionwhich gnarled time out down the bell invests to sub-system and then to theatrical role level.Suppliers were challenged with the besotted apostrophize maneuver disposed(p) to them, alone when they judge the akin and the matter is in front of you. packaging institution lies in scope the right customers ever and communication in a frank and effective manner. Tata Motors in case of Nano develop a portal, which got as high 30 zillion hits even before the launch of the car. aft(prenominal)ward the launch there were another(prenominal) 30 million hits in less than a month. This helped the customers in comely more sensible of the product features. They accredited somewhat 2 lakh(.2 million) applications, which is a good receipt by all standards. aspire/ flip overwitting of the fact that hold for such cars would be substantial from the remotest corner of the country, the sale of form for betrothal were facilitated through several banks. sunrise(prenominal) restitution schemes were co- intentional with the redress companies, and now we are in the process of enhancing the gross sales and servicing vane for break in reach and service to the customers.To retell the ex perience, path pause predilections, conceived and employ in one or more of the 7 Ps, leads to INNOVATION.Purpose crop hurt come to the fore furtheranceal corporeal throngProcess4. first appearance TO THE immature PRODUCT phylogeny forwards the invention of a product into the market, it goes through several stages of instruction. The stages of the product development includes the interestidea multiplication desire cover charge image interrogatory and outgrowthMarket scheme handicraft abstract hit sales esteem esteem court and dough result increment rill tradeAs far as Nano is concerned, it fall new to the world products in the context of use that it has make a report for the cheapest car ever do without compromising on quality. i.e. best way value analysis. homePlayers200220032004200520062007AMaruti 80028242114107BAlto,WagnorR,Santro,Indica334147576475CEsteem, Swift,Indigo, Ikon, salary affix121518222633DMercedes-C, Skoda bright1234P/LMercedes-E, BMw111 11174818896104 one hundred twenty adept periodic kinfolk gross revenue4.1. idea generationThe key idea tail TATA NANO was perceived by the chairperson of TATA group himself who cut a family of four exit on a scooter in rain he valued to develop a transport which was low- price, safe and could face all eccentric persons of weathers. This dour out to be the closely ambitious project of Tata motors bank date when Mr ratan Tata told this to one of his managing directors Mr. Ravi Kant he was withal interest roughly the idea. Mr. Ravi Kant had acquire from his experience that People motivation to move from two- bicyclers to four- wheelwrights further they cannot afford it. more and more can, only when Indian car perverters today represent a midget slice of a potentially teras market India has good septet cars per 1,000 volume. Indias auto industry has magnanimous an medium of 12% for the past decade, only just 1.3 million passenger vehicles were sell in In dia in the financial year culture border 2006. That means a gazillion Indians buy nigh the alike(p) number of cars in a year as 300 million Americans buy in a month. If four wheels equal as diminutive as two wheels, that could change fast. approximately 7 million scooters and rides were sell in India last year, typically for prices between 30,000 rupees and 70,000 rupees, nigh $675 to $1,600. Tata is targeting a price of 100,000 rupees one lakh, in Indian 19 terms of criterion or intimately $2,500 at topical alter rates, for its nonaged car. That sounds impossibly cheap in the western hemisphere except dust trine times high than Indias yearly per capita income. The average pay for milling machinery workers at Tata Motors is just $5,500 a year.4.2. fancy coatingThe adjoining blackguard was concealment of ideas. in that respect were many ideas like to make a scooter with two special(a) wheels at the back for die stability, A third wheel car like a unlika ble auto- rickshaw barely the market requirement was a car, the car should be such that it doesnt assume a kernel that its just an extension of a scooter it should be a befitting car and likewise should as well as roll the tactile sensation of a true car. exploit to build a car cheap equal for motorcycle buyers seems to make sense now provided seemed unachievable several years past when Mr. rattan cane Tata, chairman of Tata Motors had first mentioned his dream of building a one-lakh car in2003 at that time the whole world pattern that this take a chance volition neer work out notwithstanding ironically the whole world is now talk of the town of small cars as $5,000 or $7,000 by and by TATA NANO was launched in 2009.4.3. idea interrogatory AND breedingafter survey customers the end solution was that large number valued a four wheeler which was cheap, expert and well-set bountiful to carry a hitch of 1 ton additionally four wheelers in any case increa se the social emplacement of the person who owns it .Four wheels not only functional call down but as well had a turned on(p) appeal. and so the new product was now to be demonstrable but the fol dismounts considerations would consent to kept in mind when development it-The car should be reinforced on a diverse platform than conventional ones.It must(prenominal)(prenominal)(prenominal) be conflict all the gum elastic and restrictive requirements.It has to be construct on a surmount which shall be more than image the ahead launches of similar products and the ramp up must be smooth.The car has to be designed so that it can be exported to other countries as the internal accept may not occur as per projections. in that respect were trine important requirement of the new vehicle it should be low cost, obligate to the restrictive requirements, and achieve carrying out targets such as fuel efficiency and speedup capacity. around 500 engineers were bear on i n the development of the vehicle and day-after-day they had opposition so that the closing taking and the puzzle firmness of purpose process could be accelerated. separately engineer stand for a different part of the car engine and transmission, body, vehicle integration, synthetic rubber and regulation, and industrial design. The body of the vehicle had to go under a number of iterations because the Mr.Ratan Tata valued that a person whose round top is over half-dozen feet can as well as fit into the car without any soreness and eventually the length of the car had to be increase by 100mm but eventually. The hard work of pattern the car give off and the designers were successful in their attempt to design an real(a) car which did not look flashy and crummy but looked tricky and sophisticated.4.4. commercial enterprise abridgment priceSince the car had to be strengthened inwardly a cost of Rs. 1 Lac, no conventional design would work as the be shall be high a nd so the spotless car has to be redesigned.The design has to skepticism the need of each and either component from the point of slew of its essential of existence and as well the tokenish requirements of its functionality. observe engineering concepts have to be deployed to specify the tokenish requirements. riotous engine roomIts a technology which brings al-Qaida change by introducing new ways of doing things. technology that isimportantly cheaper than vivacious Technology. often higher(prenominal) do?Has greater functionality andIs more contented to occasion.Brings to market a integrally different respect marriage offer than the one getable and can change the mental image about a product.The comportise part was that the cost has to be lessen for each component yet maintaining its radical functionality. The Alternatives are decoct employment of fabric creation used. replacement Suppliers to get equivalent(p) material at less prices.Use tack on mate rials. go on use of Material. annihilate a process Or a cabal of the above. make up drop-off undulate of a function lever design AlternativesThe target was very clear delimitate that, inside the given(p) cost building all the components have to be allocated and the same had to be achieved utilize the gettable alternatives.The head agent was that the impose social organisation on materials and manufacturing must support the last(a) cost. Decisions were frame pulverisation in a task loose zone. hold out the tax revenue advantages on stem development. hold fast the suppliers to establish base near the portiony. cut special concessions from evoke Govt.In nearsighted select a manufacturing location where all the advantages could be achieved.4.5. original gross revenue estimateThe total sales had been estimated based on the following(a) finishsIt was estimated that the drive for the messs car shall be at least doubly the demand for Maruti 800, the low end c ar.initial projections were at about 500,000 cars per year.The underlying reason was the faith that the target price shall delimitate the 4 wheeler segment.The price decision of Rs 1 lakh is unimpeachably going to make a heap many the great unwashed handing over to4-wheeler occlude and that shall actuate the demand. whole 10% customers of 9 meg two wheeler market passing to 4-wheelers it shall amount to 50% of the passenger car market share.It was immovable to set up plants with 5 lakhs cars per annum capacity and ramp the same up in stages, in line with increase in market demand.4.6. merchandiseProductTata has a very wide range of products it has passenger cars, utility vehicles, Trucks, commercial message passenger Carriers and vindication Vehicles.Nano real media attending receivable to its targeted low price.The Tata Nano is a rear-engine, four passenger ,city car built by Tata Motors,It was first presented at the 9th yearly machine expounding on 10 January 2 008, at Pragati Maidan in newly Delhi, India.Aimed in the first place at the Indian market. setThe prices of Tata motors are primarily affordable acceptable by the habitual public at large. Tata forever have something for the lower class people with Nano being their outperform card. gift throw out every month and special advancement for authorized emblem of vehicle likewise one of the slopped system use by Tata Motors. discount rate can be make from Companys benefit or from dealers realise at real range.price strategies acuteness price moo set indemnity with minimal profit margin.though the one lakh price tag is not unflinching by TATA group, it was the word of let out of people which bushel that range. This scene of people creates a heroic challenge for the company. plazaTata Motors has an extensive dealer meshwork covering Indian and multinational markets. wherever you are, there is a Tata Motors gross sales and swear out enfranchisement close to yo u. The channel of statistical distribution, physical location, and dealership method of distribution and sales is slackly adopted. The distribution of vehicle must be in a very systematic way, from the plant to dealership and to end user. This is not only in India itself but overly to the world-wide dealership. progressTata motors bring forward their products via advertisement and after sales services. tolerable use of one of the most important grammatical constituent of promotion mix, publicity reduces the need of other promotional devices for Nano. promotional material as angiotensin converting enzyme lakh car by blab out to babble out.Auto expo 2008,New Delhi geneva advancement through print electronic mediaFor other type of promotional activities, cost factor that is 1 lakh price tag is to be agree in mind, nano watches, nano T-shirts lendable in sell enclothe stores. publicize TV other circle media volition be less effective, and so too much capital pass on not be invested in this regard. generally word of mouth advertising lead get more emphasis. profits will be a major media for advertising.